What KES 12,000–25,000 a Month Actually Gets You in Social Media Management

Search for social media management pricing in Kenya and you'll mostly find "packages available on request." That's frustrating if you're trying to budget before a sales call. Here's what real monthly packages actually include, broken down by tier.

Starter — KES 12,000/month

• 8 social media posts per month
• 2 reels or short-form videos
• Facebook & Instagram management
• Basic caption writing
• Monthly content calendar

This tier suits a business that needs a consistent presence without a large content volume — enough to stay active and visible, not enough for an aggressive growth push.

Business — KES 18,000/month

• 12 social media posts per month
• 4 reels or short-form videos
• Facebook, Instagram & TikTok management
• Story posts and promotional graphics
• Monthly performance report

The jump here isn't just volume — adding TikTok and story-format content plus actual performance reporting turns this from "staying visible" into a tier you can measure and adjust based on what's working.

Premium — KES 25,000/month

• 16 social media posts per month
• 6 reels or short-form videos
• Multi-platform management
• Promotional campaign graphics
• Priority support

This tier fits a business treating social media as a real growth channel rather than a maintenance task — enough volume and campaign support to run a sustained content push, not just keep the lights on.

What separates a fair package from a thin one

• Does "post" include actual strategy? Eight posts a month with no plan behind them is filler. Eight posts tied to a content calendar and your actual goals is a service.
• Is reporting included, or is that an upsell? If you can't see what's working, you can't tell if the retainer is worth renewing.
• Who owns the content? Make sure raw files and captions are yours, not locked to the agency's account.

Paid campaign management is usually a separate line item on top of any content retainer — ad spend and campaign strategy are a different scope from organic posting, and a fair agency will keep those quoted separately rather than folding ad spend into a flat "management fee" you can't see through.

See the full package details on our social media management page, or get in touch if your needs sit between tiers — most do.